Content strategy, WRITING AND EDITING FOR WALL’S

Unilever-owned ice cream brand Wall’s commissioned Lee to edit and direct the structure of a campaign whitepaper and accompanying press release, built around the brand’s global push to spotlight happiness, wellbeing and social connection.

Lee shaped the narrative into a clear, readable flow — tightening messaging, refining section order and sharpening key takeaways so the long-form report and PR output aligned in tone, purpose and impact.