Lee is often hired by brands and agencies — from global enterprises to early-stage startups — to shape content and media strategy end to end. This includes from the ideation and planning stage, right through creation and launch, to ongoing optimisation and maintenance.

He’s worked with a range of high-profile organisations, such as Sky, LNER and Hive, on how to position content inside larger marketing campaigns. This includes reviewing products and messaging ahead of release, anticipating how stories are likely to land with press and audiences, and advising on the edits, angles and formats that will generate stronger coverage and clearer results.

Some of the brands and agencies Lee has consulted with include:

Need an outside perspective on content strategy, product messaging, or press positioning? Get in touch