Lenovo IDG 2019 ‘intelligent transformation’ campaign
& 2020 ’New Realities’ CAMPAIGN
For three years in a row, I worked with Lenovo internally alongside its UK PR agency 3MonkeysZeno on a media strategy for a range of global campaigns: New Realities, the Kind City initiative, and Work for HumanKind.
This involved content strategy, content ideation and content amplification planning in the form of building content ideas from global research conducted by Lenovo, for example, pulling out statistics from survey results and building stories around them in a way that I believed would appeal to mass media across different markets and gain the best possible traction in the press. I had the autonomy on the angle of the press releases, advising the internal PR reps as to how they should be titled and constructed and even pitched in emails. I also produced consumer reports and B2B whitepapers on the back of the research findings, mirroring the press releases.
Intelligent Transformation whitepaper
Press releases
THIS IS LIFE consumer report
Infographics
