Lenovo IDG campaigns

For three consecutive years, Lee worked with tech giant Lenovo’s Intelligent Devices Group (IDG) and its UK PR agency 3MonkeysZeno on media strategy and content development for global campaigns including New Realities, Kind City and Work for HumanKind.

The work focused on turning Lenovo’s global research into press-ready narratives — pulling out the most compelling survey findings and statistics, shaping angles for different markets, and advising on how releases should be titled, structured and pitched to maximise traction. Alongside press materials, Lee also produced longer-form assets based on the same research, including consumer reports and B2B whitepapers, to keep messaging consistent across channels while tailoring the format to the audience.

Intelligent Transformation whitepaper:

Press releases:

THIS IS LIFE consumer report

Infographics