iN-HOUSE COPYWRITER AT FITXR

Lee worked with FitXR, a VR fitness app, on an ongoing part-time basis from 2021-2022, helping shape weekly messaging across the product and its marketing channels. Work spanned in-game text and UI copy, feature announcements, and inbound marketing content — translating product updates into clear, member-friendly language that supports engagement and retention.

Alongside day-to-day copy, Lee produced launch communications for major platform updates, including messaging around new multiplayer workouts, daily classes, fresh music integrations, new studio environments and navigation improvements, plus the rollout of FitXR’s subscription model on Oculus Quest.