launch content and consultancy for startup dooey

Lee single-handedly built the launch strategy and produced a full PR-and-content package for Dooey, a messaging app startup, supporting the product’s first public rollout.

Work covered end-to-end launch comms — including a press release, PR FAQ, launch blog post, printed promo booklet and social media assets, plus email pitch templates for outreach. Lee also created a targeted media list and overarching media strategy, shaping the story, key messages and positioning so the product could be introduced clearly and consistently across channels.