Lee is often hired by brands and agencies - from corporate behemoths to small-scale startups - to guide them on their content and media strategies, from the ideation, planning and creation phases, right through to the maintenance stage.

He has worked with a host of high-profile brands, offering guidance on how to position content within their latest marketing campaigns. This has included reviewing products and suggesting changes before they go to market, predicting media reactions, offering content recommendations and alternations, and providing counsel on media reactions for better and more positive results in the press.

Some of the brands/agencies consulted with include: